You Know You’re in Liberia When…

August 10, 2009 at 4:26 pm | Posted in Uncategorized | Leave a comment

Yesterday I was out at one of rural branch offices of LEAP, Kiva’s MicroFinance Partner in Liberia, giving some basic business training to the staff. They, in turn, will give this business counseling to their clientele as part of the complete microfinance package they offer.

My goal in this particular section was to teach them that instead of trying to besegmentation_training everything to everybody it’s better for the business to pick a space to play in and go win with the best product. In other words, basic “Business 101” and market segmentation stuff.

But I was getting a bunch of Liberian-deer-in-headlights when I got to the end of this slide so to engage them I asked, “Who can give me an example of a market segment that’s measurable, durable, and substantial?” Silence. Just when I thought I’d lost the whole class a tall skinny one-armed guy in the back of the room stood up, shaking his good fist in the air, and shouted “MURDEROUS DICTATORS!”

Hmmm… Can’t argue that it doesn’t meet the criteria, although I wonder if Drucker would say it’s a segment accessible via distribution channels…


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